Obstacles in Zigong Lantern Development (II)
The lantern brand is vague, and there is no leader. Every industry has its leaders, just like Audi and BMW when it comes to cars, and Haier when it comes to electrical appliances, but when it comes to the lantern industry, there is no clear system organization or several brands that can be counted. Since the lighting industry also belongs to the handicraft industry and the cultural industry, the fields involved in the construction of lantern design and lanterns are very complicated. Computer design, painting, sculpture, lighting control, etc. need to be involved, so that there is no such thing in the lantern industry. Focus on a certain brand.
